brand names

July 29, 2010

The so called “understated elegance” of rich people’s fashion was all about the fabric, the cut and the tailor – most outsiders didn’t know a suit was made from fine imported silk or that the designer was none other than that famous Italian. The luxury was the feel of the fabric against your skin or the cut that made the suit fall so elegantly on your body or the quality of the garment. I’m sure some of the luxury also came from knowing that most ordinary people didn’t understand that the clothes you wore were expensive or made by a famous designer or exclusively made for you; ordinary people only knew that they themselves couldn’t find clothes that looked or felt like that.

This is in striking contrast to today’s fashion where the brand name of the designer being emblazoned across clothes becomes the fashion itself. We are moving away from quality and towards Read the rest of this entry »

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